Sophie originally joined the RDA Orana team in 2018, but after a four-year hiatus in Sydney’s luxury marketing sector, she returned in 2024 to the Orana region in and the RDA Orana team with a wealth of knowledge and experience.
Originally from Wellington and now based in Dubbo, Sophie is passionate about the region she calls home and aims to inspire communities and engage target audiences through beautifully curated content, helping RDA Orana thrive in exciting new ways.
Armed with a Bachelor of Business from UTS and her Master’s in Digital Marketing from CSU nearly complete, she now uses her knack for planning and organisation skills to drive marketing efforts for RDA Orana and its initiatives, including The Exchange Orana and The Vault Talent Bank, while bringing fresh ideas and innovative strategies to each project.